User Experience
This project, which we carried out for HDY Filo, was designed to reshape the brand’s digital presence in line with modern user experience principles. To enable users to access the information they need more quickly, the information architecture was simplified, the user interface was redesigned, and a conversion-focused structure was established.
Throughout the design process, whilst maintaining the corporate identity, priority was given to accessibility, usability and visual hierarchy. Alongside the SEO work carried out as part of the project, a robust technical infrastructure was established to support brand visibility.
As a result, HDY Filo has gained not just a new website, but a sustainable digital platform that enhances the user experience and digital performance.
Clarity and Confidence in Typography
Helvetica, chosen for HDY Filo’s digital experience, is one of the most reliable and timeless typefaces in modern web design. Thanks to its design, which combines high legibility, a clean appearance and a strong corporate identity, it has been positioned as one of the cornerstones of the user experience.
HELVATICA (Bold • Regular • Light)
Its design, free from unnecessary visual clutter, allows the content to take centre stage; whilst its varying weights and scalable structure ensure a consistent experience across all screen sizes. Helvetica’s neutral character provides a strong visual foundation that reinforces the brand’s professional and trustworthy identity.
COLOUR PALETTE
DESKTOP & MOBILE
HELVATICA (Bold • Regular • Light)
Its structure, free from unnecessary visual complexity, allows the content to stand out, while its varying weights and scalable structure provide a consistent experience across all screen sizes. Helvetica's neutral character creates a strong visual foundation that supports the brand's professional and trustworthy identity.
H1
Font size
48
Character spacing
-0.03
Timeless. Clear.
Inspiring confidence.
